Jon Overlie
About Jon Overlie
Jon Overlie is the ITQ Manager, I-Squad at General Mills in Minneapolis, with extensive experience in consumer insights and innovation roles within the company.
Current Position at General Mills
Jon Overlie currently serves as the ITQ (Innovation, Technology & Quality) Manager for the I-Squad at General Mills, based in Minneapolis. This role involves managing innovation and quality processes to drive business growth and efficiency. His work includes strategic oversight of new product development and ensuring top-quality standards across various projects within the company.
Previous Roles at General Mills
Jon Overlie has held various positions at General Mills, showcasing a wealth of experience across different facets of the company. From 2015 to 2017, he was the Agitator for Innovation and Change, focusing on international innovation and pipeline development. His extensive background includes roles as Consumer Insights Manager in several divisions such as Convenience & Foodservice Innovation, International Division, and Big G, Global Insights & Analytics, among others.
Educational Background
Jon Overlie pursued higher education at the University of Minnesota - Carlson School of Management, where he received a Certificate in Accounting in 1993. Prior to this, he earned a Bachelor's degree in International Business from St. Cloud State University, completing his studies in 1991. His academic background has laid a strong foundation for his extensive career in business management and consumer insights.
Key Contributions at General Mills
During his time at General Mills, Jon Overlie has guided over 70 brand strategy activations with significant market impact. He helped build frameworks to understand consumer needs and business issues, facilitated sessions with executive leaders, and piloted the 'Consumer First Design' process. His leadership enabled the successful launch of Stand and Stuff Tortillas and a high-impact advertising campaign for Old El Paso Mexican Foods.
Early Career at Information Resources, Inc.
Before joining General Mills, Jon Overlie worked at Information Resources, Inc. as a Project Director from 1994 to 1997. In this role, he was responsible for overseeing various projects, contributing to his deep understanding of consumer insights and analytics which has been a cornerstone of his career.