Jordan Lofgren
About Jordan Lofgren
Jordan Lofgren is a Senior Brand Marketing Associate at General Mills, specializing in Adult & Kid Bars, with extensive experience in product marketing and brand management.
Current Role at General Mills
Jordan Lofgren currently holds the position of Senior Brand Marketing Associate for Adult & Kid Bars at General Mills. Based in Golden Valley, Minnesota, Jordan leads marketing campaigns and strategies tailored to this product segment. Among notable efforts, Jordan led the marketing campaign for a new line of adult and kid bars, which significantly increased the product's market share.
Previous Experience at General Mills
Prior to the current role, Jordan Lofgren served as a Senior Brand Marketing Associate for Progresso Soup & Foods at General Mills from 2020 to 2021. During this tenure, Jordan developed and implemented a comprehensive digital marketing strategy that successfully boosted online engagement for the Progresso brand.
Career at Gopher Sport
Jordan Lofgren spent five years at Gopher Sport, initially as Product Marketing Coordinator from 2015 to 2017, and then as Assistant Product Marketer from 2017 to 2020. A highlight of this period was Jordan's key role in rebranding Gopher Sport's product lines, contributing to a 15% increase in sales.
Early Career at Panera Bread
Jordan Lofgren worked at Panera Bread in various roles, starting as Assistant Catering/Event Coordinator in 2012 and eventually becoming Catering/Event Coordinator in Eagan, MN. Jordan also briefly served as an Inside Catering Sales Representative in the Greater Minneapolis-St. Paul Area in 2015. During this time, Jordan coordinated multiple high-profile events, enhancing Panera Bread's brand visibility in the region.
Educational Background
Jordan Lofgren holds a Bachelor of Science degree from the University of Minnesota-Twin Cities, where the focus was on Recreation Administration, Marketing, and Event Coordination. This strong academic foundation has been instrumental in Jordan's career, particularly in leveraging data analytics to identify emerging consumer trends and adapt marketing strategies accordingly.