Jordan Smith
About Jordan Smith
Jordan Smith is the Global Insights Manager at General Mills and a Board Member - Business Strategy Consultant at TeamR, with extensive experience in research and insights roles across various companies in London.
Title and Current Roles
Jordan Smith holds the title of Global Insights Manager at General Mills and currently serves as a Board Member and Business Strategy Consultant for TeamR. In these roles, Jordan specializes in leveraging data and insights to drive strategic business decisions and innovation.
Professional Experience at General Mills
Jordan Smith is currently the Global Insights Manager at General Mills. Before this position, Jordan served as the Regional Insights Manager from 2020 to 2021 in the United Kingdom. During this time, Jordan developed and implemented insights strategies that have bolstered the company's market understanding and consumer engagement.
Past Roles in Market Research
Jordan's previous roles include working as Insights & Planning, Associate Director at Kubi Kalloo from 2018 to 2020, and a series of research-focused positions such as Research Manager at 2CV (2017-2018) and River Research (2015-2017), and Research Executive at The Leading Edge (2013-2015). Jordan also worked as an Insight, Strategy & Innovation Consultant at Major Players from 2012 to 2013.
Educational Background
Jordan Smith studied Cultural Studies at The University of London Institute in Paris, earning a Bachelor of Arts degree from 2009 to 2012. Prior to that, Jordan completed secondary education at Southend High School for Boys from 2002 to 2009.
Development of FutureScoping Toolkit
Jordan developed the FutureScoping toolkit, which includes agile research solutions rooted in behavior science and human-centered design. This toolkit aids in delivering comprehensive, actionable insights through methods such as focus groups, expert interviews, and usability testing.