Joséphine Grelaud (Maroniez)
About Joséphine Grelaud (Maroniez)
Joséphine Grelaud (Maroniez) is the Head of Marketing for Old El Paso & Géant Vert at General Mills in Boulogne-Billancourt, Île-de-France, France. She has extensive experience in brand management and business development within the food industry, having worked with brands like Häagen Dazs, Nature Valley, and Yoplait.
Current Role at General Mills
Joséphine Grelaud (Maroniez) is the Head of Marketing for Old El Paso & Géant Vert at General Mills. She has held this position since April 2023. Based in Boulogne-Billancourt, Île-de-France, France, she oversees the marketing strategies for these prominent brands. Her role involves leading marketing initiatives and driving brand growth within the competitive food industry.
Previous Roles at General Mills
Prior to her current position, Joséphine Grelaud (Maroniez) had significant roles at General Mills. From 2021 to 2023, she was the Head of Marketing for Häagen Dazs & Nature Valley. She also served as the Marketing Manager & Business Development for Yoplait's food service sector from 2020 to 2021. From 2018 to 2020, she managed the marketing efforts for KIDS Brands at Yoplait, and from 2017 to 2018, she was the Brand Manager for Petits Filous.
Early Career and Internships
Joséphine Grelaud (Maroniez) began her career with internships at major companies. In 2015, she worked as an Assistant Brand Manager for Hollywood at Mondelēz International. She also interned at Mondelēz International in 2014 as an Assistant Brand Manager for Carte Noire Capsules. Other internships include working as an Assistant Brand Manager for KIRI at Bel in 2013, and as an Assistant Category Manager for ice cream at Unilever in 2012.
Educational Background
Joséphine Grelaud (Maroniez) holds a Master in Management from ESCP Business School, which she obtained from 2010 to 2014. During this time, she also participated in an exchange program at Thammasat University in Bangkok, studying Marketing within the Faculty of Commerce and Accountancy. Additionally, she completed her Classes Préparatoires aux Grandes Ecoles in economic pathways at Saint Jean de Douai from 2008 to 2010.
Expertise in Brand Management
Joséphine Grelaud (Maroniez) has extensive experience in brand management and business development within the food industry. She has worked with well-known brands such as Häagen Dazs, Nature Valley, and Yoplait. Her expertise includes developing marketing strategies, expanding brand presence, and contributing to the growth and visibility of brands in various segments, including children’s products and food services.