Juan Guillermo Villaveces
About Juan Guillermo Villaveces
Juan Guillermo Villaveces is the International Innovation Marketing Manager for Old El Paso at General Mills, based in London, UK. He has over 8 years of experience in brand management and new product development in the food and beverage industry.
Company
Currently, Juan Guillermo Villaveces works at General Mills as an International Innovation Marketing Manager for Old El Paso. He is stationed in London, England, United Kingdom.
Title
Juan Guillermo Villaveces holds the position of International Innovation Marketing Manager at General Mills.
Education and Expertise
Juan Guillermo Villaveces earned his MBA from HEC Paris between 2020 and 2021. He also studied Economics and received a Bachelor of Arts (B.A.) degree from the University of Pennsylvania from 2009 to 2013. Juan is fluent in English, Spanish, and French.
Background
Juan Guillermo Villaveces has over 8 years of experience in brand management and new product development within the food and beverage industry. His career began with roles at The Coca-Cola Company and sancho bbdo as a Summer Marketing Analyst and Summer Advertising Intern respectively. He subsequently held various brand management positions at Alquería in Colombia, where he managed products in the cream and sweet spreads portfolios, before transitioning to roles at L'Oréal, Mondelēz International, and General Mills in Europe.
Work Experience
Juan Guillermo Villaveces has worked at multiple prestigious companies. He was the Senior Brand Manager for Häagen-Dazs & Nature Valley at General Mills in Paris, France, from 2022 to 2023. Before that, he served as the Global Senior Brand Manager Innovation for Häagen-Dazs Shops at General Mills also in Paris in early 2022. Juan's experience extends to Mondelēz International where he worked as the Brand Manager for Belin France in 2021, and L'Oréal, where he was a Brand Category Analyst for Western Europe in 2021. His career at Alquería included roles as Brand Manager for both cream and sweet spreads portfolios, as well as junior positions within brand management.