Julia Kohsel (Toren)
About Julia Kohsel (Toren)
Julia Kohsel is an Associate Brand Manager at General Mills, currently focusing on the Pillsbury brand. She has a background in product management and marketing, with experience at Steelcase and a Harvard MBA.
Current Position at General Mills
Julia Kohsel currently serves as an Associate Brand Manager for Pillsbury at General Mills. In this role, she focuses on overseeing the brand's marketing strategies and ensuring their successful implementation. Julia's responsibilities include product development, consumer research, and brand positioning to maintain Pillsbury's market presence. Her work involves collaborating with cross-functional teams to bring marketing campaigns to life and enhance brand recognition.
Previous Experience at General Mills
Before her current role, Julia Kohsel was an Associate Brand Manager Intern for LÄRABAR at General Mills in 2022. During her two-month internship, she gained valuable experience in brand management in the CPG industry. She worked on various projects, including market analysis, campaign planning, and consumer engagement strategies, providing her with a solid foundation in the field.
Past Roles at Steelcase
Julia Kohsel has extensive experience from her tenure at Steelcase, where she held multiple roles. She worked as a Product Manager, Architectural Solutions for one month in 2021. Prior to that, she was a Senior Product Marketing Specialist, Architectural Solutions for one year from 2020 to 2021. Additionally, she served as a Corporate Strategy Analyst from 2018 to 2020 and as a Pricing & Incentives Analyst (Co-op) from 2016 to 2018. Her roles at Steelcase were based in the Greater Grand Rapids, Michigan Area, where she focused on improving work and learning environments through innovative furniture solutions.
Educational Background
Julia Kohsel holds a Master of Business Administration (MBA) with Distinction from Harvard Business School, where she studied from 2021 to 2023. She also graduated from Hope College with a Bachelor’s Degree in Economics and Business, achieving a double major. Her strong academic background has equipped her with a robust understanding of business principles and strategic thinking. These skills have been instrumental in her transition from furniture to the consumer packaged goods (CPG) industry.
Professional Interests
Julia Kohsel takes great interest in the tangible outcomes of her marketing efforts, particularly the satisfaction of seeing her projects realized on grocery store shelves. She is passionate about leveraging nostalgia in branding and marketing strategies, believing it to be an effective way to connect with consumers. Julia combines strategic thinking with hands-on execution in her roles, continuously seeking opportunities to grow and learn in her professional journey.