Julie Brau
About Julie Brau
Julie Brau is an Associate Brand Manager at General Mills in Minneapolis, Minnesota, with a diverse background in brand strategy and marketing.
Current Position at General Mills
Julie Brau currently holds the position of Associate Brand Manager at General Mills. Based in Minneapolis, Minnesota, she applies her skills in brand management within one of the largest food manufacturing companies in the United States. Her responsibilities include overseeing brand strategies, managing marketing campaigns, and ensuring brand consistency across various platforms.
Previous Roles at General Mills
Prior to her current role, Julie Brau gained experience as an Associate Brand Manager Intern at General Mills in 2022. This internship, also located in Minneapolis, Minnesota, spanned two months and provided her with valuable insights into the operations and strategic planning within the company. Her internship paved the way for her current position, allowing her to build upon the foundation of knowledge she acquired.
Professional Experience in Brand Strategy
Julie Brau has extensive experience in brand strategy, having worked at Giant Spoon as a Brand Strategist and earlier as a Junior Brand Strategist from 2018 to 2020. During her tenure in the Greater New York City Area, she was involved in developing and implementing brand strategies that aligned with client goals. She played a key role in ensuring cohesive branding efforts across different media and helped elevate brand presence.
Educational Background
Julie Brau holds a Master of Business Administration (MBA) with a concentration in Marketing from Indiana University’s Kelley School of Business, completed in 2023. Additionally, she has a Bachelor's Degree from the University of Richmond, where she majored in Anthropology and minored in Latin American and Iberian Studies. Her educational background provides a unique interdisciplinary perspective that influences her marketing strategies and consumer behavior analysis.
Freelance Senior Strategist Experience
In 2021, Julie Brau worked as a Senior Strategist on a freelance basis for five months. This role allowed her to leverage her strategic thinking skills in diverse projects, offering her the flexibility to engage with various clients and tackle different business challenges. Her freelancing experience further honed her ability to adapt and apply her expertise in new and dynamic environments.
Work at RAPP and MRM//McCann
From 2016 to 2018, Julie Brau served as a Junior Experience Planner at RAPP, where she focused on creating engaging consumer experiences. Prior to that, she was an Assistant Account Executive at MRM//McCann from 2014 to 2016. Both roles, based in the Greater New York City Area, contributed to her foundational skills in account management and experience planning, essential for her later positions in brand strategy.