Justin Conzemius
About Justin Conzemius
Justin Conzemius is the Marketing and Business Unit Director for Old El Paso and Totino's Pizza Rolls at General Mills in Minneapolis, Minnesota. He has over 20 years of experience in marketing and business unit management within the food industry.
Current Roles at General Mills
Justin Conzemius currently serves as the Marketing and Business Unit Director for Old El Paso and Totino's Pizza Rolls at General Mills in Minneapolis, Minnesota. In addition to this role, he is also the Marketing and Business Unit Director for Fruit and Salty Snacks, as well as Snacks Strategic Growth Customers. His responsibilities include overseeing marketing strategies and business operations for these key product lines.
Previous Roles at General Mills
Justin Conzemius has held multiple roles at General Mills, including Marketing and Business Unit Director for Snacks Strategic Growth Customers from 2014 to 2016. He also served as Marketing and Business Unit Director for Snacks Category Expansion in 2014. Other positions include Associate Marketing Director for Yoplait Kids Yogurt from 2012 to 2014, Senior Marketing Manager for Pillsbury Biscuits from 2010 to 2012, and Senior Marketing Manager for Meals Strategic Growth Channels from 2008 to 2010. He also worked as Marketing Manager for Totino's Pizza Rolls from 2006 to 2008 and for Trend Applications from 2005 to 2006. His extensive career at General Mills began as an Associate Marketing Manager from 2001 to 2005.
Education at University of Minnesota
Justin Conzemius holds both a Master's and a Bachelor's degree from the University of Minnesota - Carlson School of Management. He earned his Master of Business Administration (MBA) from 1999 to 2001 and completed his Bachelor of Science degree from 1991 to 1996, giving him a strong foundation in business and management principles.
Early Career Experience
Before his long tenure at General Mills, Justin Conzemius gained valuable experience through various positions. He completed a marketing internship at Microsoft from 2000 to 2001, providing him with insights into the tech industry's marketing strategies. He also worked as a Marketing Specialist at Northwest Airlines from 1998 to 1999, contributing to the airline's marketing initiatives.
Notable Projects and Campaigns
Throughout his career, Justin Conzemius has led several successful marketing initiatives. He was instrumental in the marketing strategy for Totino's Pizza Rolls, which led to a significant increase in market share. He also played a key role in the rebranding and expansion of Old El Paso products. His work on Yoplait Kids Yogurt resulted in increased brand visibility, and he managed the strategic growth of Pillsbury Biscuits, leading to a notable rise in sales.