Kaia Kegley
About Kaia Kegley
Kaia Kegley is the Senior Manager of Foresight and Predictive Analytics at General Mills, based in Minneapolis, Minnesota.
Title
Kaia Kegley serves as the Senior Manager of Foresight and Predictive Analytics at General Mills, based in Minneapolis, Minnesota, United States. She is responsible for leading the foresight capability, analytic modeling, and business activation within the company.
Company
Kaia Kegley is currently employed at General Mills. She has held various roles within the company since 2008, including Senior Manager of Brand Consumer Insights and Consumer Insights Sr. Manager, In-context & Experimentation. Her work at General Mills includes leading the COVID Consumer Control Tower and creating the Future of Food framework.
Education and Expertise
Kaia Kegley studied at the University of Wisconsin-La Crosse, where she earned a Bachelor of Science (BS) in Marketing, Spanish, and International Business. This educational background laid the foundation for her expertise in consumer insights, foresight capability, and predictive analytics.
Background
Kaia Kegley has a professional background that spans over two decades. Prior to her current role, she worked at GfK Custom Research as a Research Manager for ten years. She later joined General Mills, where she has held several senior positions related to brand consumer insights and foresight analytics.
Achievements
During her tenure at General Mills, Kaia Kegley has led significant initiatives, including doubling the foresights and predictive analytics team, steering an initiative to reinvent Consumer Insights, and establishing the Strategic Foresight process. Her efforts have identified over $5 billion in enterprise growth opportunities, influenced M&A decisions, and developed strategic growth imperatives.