Kaia Kegley
About Kaia Kegley
Kaia Kegley is the Consumer Insights Sr. Manager, Global Trends & Foresight at General Mills, with over 20 years of experience in market research and consumer-driven solutions.
Current Role at General Mills
Kaia Kegley serves as the Consumer Insights Sr. Manager, Global Trends & Foresight at General Mills. In this role, Kegley is responsible for leading initiatives that identify emerging global consumer trends and translating these insights into actionable business strategies. Her work involves strategic foresight to inform and guide the company’s long-term innovation and market positioning.
Experience at General Mills
Kaia Kegley has a longstanding career at General Mills, having held several significant roles over the years. These roles include Consumer Insights Sr. Manager for Cheerios, Nature Valley and Fiber One, and other snack brands, as well as Consumer Insights Manager for Natural/Organic and Yoplait. Her tenure at General Mills spans from 2005 to the present, covering various aspects of consumer insights and market research.
Previous Role at GfK Custom Research
Before her extensive tenure at General Mills, Kaia Kegley worked as a Research Manager at GfK Custom Research from 1995 to 2005. Over her decade-long career at GfK, she gained significant experience and expertise in market research, providing insights and solutions to various business and brand challenges.
Educational Background
Kaia Kegley holds a Bachelor of Science (BS) degree in Marketing, Spanish, and International Business from the University of Wisconsin-La Crosse. She attended the university from 1990 to 1995, where she developed a solid foundation in marketing principles and international business practices.
Market Research Expertise
With over 20 years of experience in market research, Kaia Kegley is highly skilled in identifying consumer-driven solutions to business and brand issues. Her expertise encompasses all aspects of market research, from data collection and analysis to the application of insights for business growth. She has a proven track record of leveraging market insights to drive strategic decisions and innovation at General Mills.