Karen Watson
About Karen Watson
Karen Watson is a Business Account Manager at Waitrose for General Mills, with extensive experience in ecommerce management and account management.
Title and Current Position
Karen Watson is currently serving as the Business Account Manager for Waitrose at General Mills. In this role, she oversees business account activities, ensuring alignment with strategic goals and objectives of the company.
Previous Roles at General Mills
Karen Watson held various significant positions at General Mills prior to her current role. She was the National Account Manager for Amazon from 2019 to 2021, where she managed key accounts and developed strategic partnerships. Before that, she served as the Ecommerce Sales Capability Manager from 2018 to 2019 and as the UK Ecommerce Manager from 2017 to 2019. Her responsibilities spanned account management, ecommerce strategies, and sales capabilities.
Experience at Brand View
Before joining General Mills, Karen Watson accumulated extensive experience at Brand View. She served as the Global Ecommerce Performance Manager in 2016, focusing on enhancing ecommerce performance globally. She was also the Product Manager - Positioning from 2015 to 2016 and held roles as an Account Manager and Account Executive in 2014. Her early role at Brand View was as an Account Analyst from 2012 to 2013.
Early Career and Education
Karen Watson began her career as a Market Research Intern at Firefish in 2012. Prior to that, she worked at Superdrug as a Team Leader for five years. Academically, she holds a Bachelor of Science (BSc) in Psychology from The University of Reading, where she studied from 2009 to 2012. She also has an exemplary academic record from Bishopshalt School, where she achieved notable A Levels and GCSEs.
Ecommerce Management Expertise
Karen Watson has extensive experience in ecommerce management, highlighted by her roles at both General Mills and Brand View. As a National Account Manager for Amazon at General Mills and as a Global Ecommerce Performance Manager at Brand View, she developed and executed strategies to enhance ecommerce performance and managed key accounts. Her expertise includes developing strategic partnerships and product positioning strategies.