Katherine Atchison
About Katherine Atchison
Katherine Atchison is the Sr. Associate Brand Manager for Cinnamon Toast Crunch at General Mills in the Greater Minneapolis-St. Paul Area.
Title: Sr. Associate Brand Manager at General Mills
Katherine Atchison currently holds the title of Sr. Associate Brand Manager for Cinnamon Toast Crunch at General Mills. In this role, she applies her expertise to oversee marketing strategies, lead campaign developments, and manage brand engagement efforts for one of the company's most prominent cereal brands.
Professional Experience at General Mills
Katherine Atchison has gained extensive experience at General Mills in various roles. Before her current position, she served as Sr. Associate Brand Manager for Strategic Growth Channels - Bars at Costco/Sam's Club from 2019 to 2020. Prior to that, she worked as Associate Brand Manager for Treat Bars and Kid Innovation for 11 months in 2018-2019. Her career at General Mills began as Associate Marketing Manager Intern for LÄRABAR from 2017 to 2018.
Career at Target
Before joining General Mills, Katherine Atchison worked at Target, where she held several roles. She was Senior Manager of Planning from 2013 to 2016, MP Operations Supply Chain Expert from 2012 to 2013, and Merchandise Planning Senior Business Analyst from 2010 to 2012. Her entry-level role was as Merchandise Planning Business Analyst Intern for 2 months in 2009.
Education and Academia
Katherine Atchison earned her Master of Business Administration (MBA) from the University of Virginia Darden School of Business, where she studied from 2016 to 2018. She also holds a Bachelor of Arts (B.A.) degree from St. Olaf College, which she achieved between 2006 and 2010.
Noteworthy Achievements
Katherine Atchison has received accolades for her outstanding performance in brand management at General Mills. She led a successful marketing campaign for Cinnamon Toast Crunch, significantly increasing brand engagement. In addition, she developed a strategic partnership with a major retail chain to enhance distribution, and implemented a data-driven marketing strategy that resulted in a measurable increase in sales. She also shared her expertise on a panel at a major food industry conference.