Katherine Bly
About Katherine Bly
Katherine Bly is the Consumer and Market Intelligence Manager, Global Trends and Strategic Foresight at General Mills, with extensive experience in consumer research and strategic intelligence.
Title
Katherine Bly currently holds the position of Consumer and Market Intelligence Manager, Global Trends and Strategic Foresight at General Mills in the Greater Minneapolis-St. Paul Area.
Professional Experience at General Mills
Katherine Bly is currently employed at General Mills as the Consumer and Market Intelligence Manager for Global Trends and Strategic Foresight. In this role, she is responsible for developing global trends and providing strategic foresight for consumer and market intelligence. Her work involves leading cross-functional teams and providing consulting services in retail and marketing.
Previous Experience at Target
Katherine Bly worked at Target for a total of 13 years. From 2012 to 2021, she served as a Consumer and Cultural Expert in the Insights and Strategy division, focusing on providing insights and strategic recommendations. Prior to this, she held the role of Business Analyst in the Merchandise & Marketing Business Intelligence division from 2008 to 2012.
Early Career and Internships
Katherine Bly's early career includes internships at CEB Iconoculture Consumer Insights from 2007 to 2008 and at Best Buy in 2007. At CEB Iconoculture, she gained valuable experience in consumer insights and market research.
Education and Academic Background
Katherine Bly studied at ESIC Business & Marketing School and the University of Minnesota - Carlson School of Management. At Carlson School, she majored in Marketing and Finance and earned a Bachelor of Science degree.
Expertise in Consumer Research
Katherine Bly has significant expertise in conducting ethnographies, shop-alongs, and observational studies as part of qualitative consumer research. She also possesses specialized skills in survey design and data visualization for quantitative consumer research.
Skills in Business Strategy Development
Katherine Bly specializes in consumer and cultural intelligence, strategic intelligence, and business strategy development. Her work encompasses developing comprehensive strategies to understand consumer behaviors and market trends.