Kathryn Morgan
About Kathryn Morgan
Kathryn Morgan is the CRM Manager at General Mills in Wilton, Connecticut, with a background in digital marketing and human resources.
Current Position at General Mills
Kathryn Morgan is currently serving as the CRM Manager at General Mills in Wilton, Connecticut, United States. In this role, she has implemented a new CRM strategy that led to a 15% improvement in customer retention. Morgan has also overseen the integration of a new email marketing platform, working closely with a cross-functional team to ensure smooth implementation and higher efficiency.
Previous Experience in Digital Marketing
Before joining General Mills, Kathryn Morgan worked at Tauck as the Digital Marketing Manager from 2016 to 2020, based in the Greater New York City Area. In this position, she honed her skills in digital marketing strategies and customer engagement. The role allowed her to gain invaluable experience in the travel and tourism sector, which she leveraged to excel in subsequent positions.
Background in Marketing and Human Resources
Kathryn Morgan's career includes a diverse range of roles in marketing and human resources. She worked as Assistant Marketing Manager at Equinox from 2012 to 2016 in New York, NY, where she contributed to multiple marketing campaigns and initiatives. Before that, she had a brief tenure as Human Resources Manager at J.Crew, based in Stamford, CT. Additionally, she served as a Public Relations Intern at La Prairie Switzerland in 2011, further diversifying her skill set.
Education in Business Administration
Morgan pursued her higher education at Saint Michael's College, earning a B.S. in Business Administration from 2008 to 2011. Prior to that, she studied at Miami University from 2006 to 2008, where she also achieved a Bachelor's degree in science. Her academic background laid a strong foundation for her multifaceted career in marketing and business management.
Publications and Certifications
Kathryn Morgan is a certified expert in Advanced Google Analytics and HubSpot Email Marketing. She published an article titled 'The Future of CRM in the Digital Age' in MarketingProfs, showcasing her thought leadership in the field. She also presented at the Digital Marketing Summit in 2022, discussing 'Effective CRM Strategies,' which highlighted her insights and expertise in customer relationship management.
Mentoring and Volunteer Work
Morgan volunteers as a mentor for young professionals in the marketing field through the American Marketing Association. Her mentorship activities aim to support the career development of upcoming talents in the field, leveraging her extensive experience and knowledge to guide and inspire.