Kathy Dixon
About Kathy Dixon
Kathy Dixon is the Senior Brand Experience Manager for Cheerios at General Mills, known for her significant contributions to the brand's market share and customer retention.
Current Role at General Mills
Kathy Dixon serves as the Senior Brand Experience Manager for Cheerios at General Mills. In this role, she leads initiatives to enhance the brand's market presence and engagement. Her responsibilities include overseeing advertising campaigns, developing customer loyalty programs, and rebranding efforts to maintain Cheerios' competitive edge in the market.
Professional Experience in Marketing
Kathy Dixon's tenure at General Mills has been extensive and varied. She held the position of Marketing Communication Manager from 2017 to 2019 and Marketing Communications Assistant Manager from 2009 to 2017. Her career at General Mills started in the role of Conference Center Coordinator from 2007 to 2009. Prior to joining General Mills, she gathered substantial experience in event management and services, including roles at The Depot - A Renaissance Hotel and DoubleTree by Hilton.
Educational Background
Kathy Dixon earned a Bachelor's degree with a Double Major in Business Administration and Communication from the University of St. Thomas. Her academic training laid a strong foundation for her expertise in marketing, brand management, and communications—skills she has effectively utilized throughout her career.
Key Achievements with Cheerios
Kathy Dixon has achieved notable success with Cheerios. She led a significant increase in the brand's market share through innovative advertising campaigns and successfully developed a loyalty program that increased customer retention by 20%. Additionally, she played a critical role in the rebranding of Cheerios, introducing a new packaging design and a refreshed brand message. Her efforts were recognized with the General Mills Marketing Excellence Award.
Industry Contributions and Mentorship
Kathy Dixon is actively involved in industry knowledge sharing and mentorship. She presented at the National Cereal Conference on 'Innovative Marketing Strategies for Legacy Brands' and published an article in the Journal of Brand Management on the impact of integrated marketing communications on brand loyalty. Within General Mills, she regularly mentors junior marketing professionals, guiding them in their career development.