Keezia Haste
About Keezia Haste
Keezia Haste is the NZ Country Manager at General Mills, with extensive experience in marketing and category management across the UK and New Zealand.
Title
Keezia Haste currently holds the position of NZ Country Manager at General Mills. This role places her in charge of overseeing the company's operations and strategy across New Zealand.
Professional Experience at General Mills
Keezia Haste has had a long-standing career at General Mills, demonstrating a progressive growth within the company. She began as a Customer Marketing Executive - Nature Valley & Betty Crocker in the UK from 2009 to 2010, then advanced to Customer Marketing Manager until 2011. She took on the role of Senior Brand Manager in Auckland from 2012 to 2016, followed by a position as Marketing and Category Manager from 2016 to 2020. In her current role as NZ Country Manager, she draws on this extensive experience to drive success in the New Zealand market.
Experience at Fosters Group
Prior to General Mills, Keezia Haste accumulated valuable experience at Fosters Group. She started as a Sales Area Manager from 2005 to 2006, then became a Trade Marketing Executive, a role she held from 2006 to 2007. She was promoted to Cider Brand Manager and Trade Marketing Executive from 2007 to 2008, and briefly worked as Project Manager of Australian Wine in 2008.
Education and Expertise
Keezia Haste studied at the University of Auckland in New Zealand, where she specialized in Marketing and International Business. She earned her Bachelor of Commerce from 2003 to 2005. Her education laid a strong foundation for her expertise in consumer and shopper marketing, as well as category management.
International Experience
Keezia Haste has extensive experience across both the UK and New Zealand markets. This international exposure has enabled her to build and manage prominent brands successfully in both regions. Her cross-market knowledge contributes significantly to her ability to deliver strong commercial results.