Kelly Sparks

Kelly Sparks

Consumer Insights Associate @ General Mills

About Kelly Sparks

Kelly Sparks is a Consumer Insights Associate at General Mills with over a decade of experience in various roles within the company, including customer operations, supply chain development, and customer replenishment. She holds a Bachelor's degree from Gustavus Adolphus College and an MBA from the University of Minnesota's Carlson School of Management.

Current Title

Kelly Sparks is currently a Consumer Insights Associate at General Mills. In this role, she focuses on gathering and analyzing data to understand consumer behavior and preferences.

Work Experience at General Mills

Kelly Sparks has accumulated extensive experience at General Mills across various roles. She began as an intern in 2008, and worked in roles such as Customer Operations Specialist (2009-2011), Supply Chain Development Analyst (2011-2012), and Customer Replenishment Analyst (2012-2014). Additionally, she has specialized in consumer insights, including a focus on shopper insights.

Previous Internships

Kelly Sparks has completed internships at both General Mills and C.H. Robinson. In 2008, she interned at General Mills for two months, followed by another two-month internship at C.H. Robinson in 2007.

Education and Academic Background

Kelly Sparks holds a Master of Business Administration (MBA) from the University of Minnesota's Carlson School of Management, achieved between 2011 and 2014. She also earned a Bachelor of Arts from Gustavus Adolphus College, where she studied from 2005 to 2009.

Consumer Insights Expertise

Kelly Sparks possesses expansive experience in consumer insights, particularly in shopper insights, a specialized area within consumer insights. Her role involves analyzing consumer data to aid in developing strategies that meet customer needs.

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