Kirsty Watts
About Kirsty Watts
Kirsty Watts is the Head of Category at General Mills, with a background in category management and strategy.
Current Role
Kirsty Watts currently serves as the Head of Category at General Mills. She has held this role since June 2020. As the Head of Category, she is responsible for overseeing category strategies, ensuring market competitiveness, and driving consumer-focused initiatives.
Experience at Twinings
Kirsty Watts has an extensive background with Twinings, where she initially started her career as a Category Manager. She is currently based in Andover, Hampshire, United Kingdom, where she continues to work as a Category Manager. Her role at Twinings involves managing product categories, analyzing market trends, and optimizing product assortment.
Previous Roles
Prior to her current positions, Kirsty Watts held several notable roles. She served as the Category Strategy Manager for three months in Uxbridge in 2020. Before that, from 2011 to 2015, she worked as a Senior Category Manager. She also held the position of Category Manager from 2010 to 2011.
Education and Academic Background
Kirsty Watts completed her Bachelor of Arts (B.A.) in Business and Germanic Studies at The University of Sheffield, where she studied from 2000 to 2004. Her educational background in business and language has significantly contributed to her proficiency in category management and strategic planning.