Kristin Atherton
About Kristin Atherton
Kristin Atherton is the Director of Marketing Communications at General Mills, with over a decade of experience in digital media and marketing communications.
Title at General Mills
Kristin Atherton currently holds the position of Director of Marketing Communications at General Mills. In this role, she oversees strategic communication initiatives, contributing to the brand's visibility and engagement.
Career Journey at General Mills
Kristin Atherton has a long-standing career with General Mills, beginning in 2015. She has held various roles, showing upward progression through positions such as Marketing Communications Manager - Totino's & Old El Paso, Marketing Communications Manager - Brand Acceleration, and Sr. Marketing Communications Manager - Nature Valley. These roles highlight her ability to manage communications for well-known consumer brands.
Previous Experience at Haworth Marketing + Media
Before joining General Mills, Kristin Atherton amassed extensive experience at Haworth Marketing + Media from 2008 to 2015. She started as an Interactive Media Assistant and advanced to positions including Sr. Interactive Media Planner/Buyer, Digital Media Supervisor, and ultimately Media Director. Her responsibilities ranged from digital media planning and buying to overseeing comprehensive media strategies.
Educational Background
Kristin Atherton completed her BA at Concordia College, where she studied from 2004 to 2008. This academic foundation supported her subsequent career in marketing communications and digital media.
Expertise in Digital and Traditional Media
With over a decade of experience, Kristin Atherton has honed her skills in both digital and traditional media strategies. This dual expertise has equipped her to lead comprehensive marketing communications efforts for globally recognized brands at General Mills.