Laerte Chelequim Neto
About Laerte Chelequim Neto
Laerte Chelequim Neto is the Gerente Regional de Vendas at General Mills, with over 13 years of experience in sales and commercial management in Campinas e Região, Brasil.
Title and Current Position
Laerte Chelequim Neto is currently the Gerente Regional de Vendas at General Mills, operating in the Campinas e Região area in Brazil. In this role, he oversees a wide range of sales activities and manages multiple teams.
Previous Positions
Before joining General Mills, Laerte Chelequim Neto held several significant roles in the sales domain. He served as the Gerente de Vendas Regional at Ypê for seven years from 2010 to 2017 in Campinas e Região. Prior to that, he worked at Schincariol as the Gerente de Vendas Regional for 7 months in 2010 and spent four years from 2006 to 2010 as the Coordenador de Vendas at Ambev in the same region.
Educational Background
Laerte Chelequim Neto has a robust educational background. He completed his studies in Ciências Econômicas at FACAMP - Faculdades de Campinas from 2002 to 2006. He also achieved an MBA in Gestão Comercial from Fundação Getulio Vargas between 2014 and 2016. His academic qualifications provide a strong foundation for his roles in commercial management and sales.
Professional Experience in Sales
Laerte Chelequim Neto has an extensive 13-year career in the commercial and sales sectors, particularly in retail. He has worked with large multinational and national companies that lead their respective segments. His responsibilities include managing a team of 5 supervisors, 5 account executives, and overseeing indirect teams like wholesalers and distributors throughout the interior of São Paulo.
Project Implementation and Marketing Actions
Throughout his career, Laerte Chelequim Neto has successfully implemented various projects that boosted sales. He has developed and executed marketing actions at points of sale (PDVs) designed to increase sales. Additionally, he has experience in preparing annual budgets and controlling monthly investments for his team. His efforts have included launching products in the cleaning segment and creating incentive campaigns that have achieved significant sales records.
Skills and Proficiency
Laerte Chelequim Neto has intermediate English proficiency and has completed an exchange program in Canada. His skills include team management, budget preparation, and the development of marketing strategies. He has restructured sales channels to optimize client servicing and has experience in working with incentive-driven sales models.