Laetitia Attali
About Laetitia Attali
Laetitia Attali is the EUAU Digital Strategy Manager at General Mills in Paris, with over 20 years of experience in digital and international coordination.
Current Role at General Mills
Laetitia Attali is currently employed as the EUAU Digital Strategy Manager at General Mills. Based in Paris, Ile-de-France, France, she is responsible for overseeing digital strategies across the European and Australian markets. Her role involves leveraging new technologies to help brands achieve their development goals through a comprehensive omnichannel strategy that encompasses awareness, engagement, and loyalty.
Previous Roles at General Mills
Prior to her current role, Laetitia Attali served as a Senior Digital Strategist at General Mills from 2018 to 2020. During her tenure, she worked on various digital initiatives and strategies that contributed to the company's growth in the digital space.
Experience at OUICOM* and ATTA ARRI I Groupe Api & You
Laetitia has held significant roles as Directrice Conseil Associée at both OUICOM* from 2016 to 2018, and ATTA ARRI I Groupe Api & You from 2013 to 2015. In these positions, she led strategic consulting efforts, helping businesses navigate digital transformations and optimize their digital presence.
Ogilvy Public Relations Experience
At Ogilvy Public Relations Worldwide, Laetitia Attali held multiple roles over several years. She served as Director of Social@Ogilvy from 2011 to 2013, Director of EMEA Digital Influence from 2008 to 2012, and Account Director from 2007 to 2008. In these positions, she developed a new social media expertise and engaged in developing impactful digital influence strategies for various clients.
Educational Background
Laetitia Attali's educational journey includes studying Communications at ISCOM and achieving a degree in 1997. She also studied Droit at Université Panthéon Assas (Paris II) from 1992 to 1996 and attended Lycée Louis Le Grand.
Founding and Program Creation
Laetitia is the co-founder of three digital agencies and the creator of the 'Être Avec Joie' program. This empowerment program aims to support women leaders, executives, and entrepreneurs in thriving both professionally and personally.
Notable Brand Collaborations
Throughout her career, Laetitia has worked with a variety of notable brands including Yoplait, Leica, Veolia, Allergan, Google, Mattel, UGC, Premiere, Baccarat, Fanta, Nestlé, Nestea, Rémy Cointreau, IBM, and several others. Her efforts have helped these brands leverage digital strategies to enhance their market presence and brand loyalty.
Years of Experience and Expertise
With 20 years of experience in digital and international coordination, Laetitia Attali brings extensive expertise in helping brands leverage new technologies. She is focused on creating omnichannel strategies that foster brand development from awareness to loyalty.