Lance Patrick
About Lance Patrick
Lance Patrick is the Global Price and Promotion Analytics Leader at General Mills, with extensive experience in strategic revenue management and a strong background in promotion measurement within the CPG industry.
Current Role at General Mills
Lance Patrick is currently serving as the Global Price and Promotion Analytics Leader, Agile Product Owner, and Strategic Revenue Management at General Mills. He is based in Minneapolis, Minnesota, United States. His role involves leading initiatives around price and promotion analytics, leveraging agile product ownership methodologies and driving strategic revenue management.
Previous Roles at General Mills
Lance Patrick has held multiple significant roles at General Mills over his tenure. Previously, he was the Marketing and Pricing Analytics Manager from 2015 to 2016, and before that, he served as the Marketing Strategy and Consumer Analytics Manager - US Meals from 2012 to 2015. He also worked as the Pricing Strategy Manager - US Cereal and Yogurt from 2011 to 2012, Consumer Pricing Manager - US Cereal from 2010 to 2011, Category Finance - US Cereal from 2007 to 2010, Global Internal Audit from 2005 to 2007, Sales Finance from 2003 to 2005, and Logistics Finance for five months in 2002 to 2003.
Educational Background
Lance Patrick holds a Master of Business Administration degree from Duke University - The Fuqua School of Business, which he obtained from 2006 to 2008. Additionally, he completed his undergraduate education in Finance at the University of Minnesota - Carlson School Of Management, where he earned a Bachelor of Science degree from 1998 to 2002.
Expertise in Strategic Revenue Management
Lance Patrick boasts extensive experience in strategic revenue management, across diverse markets including the US, Canada, Europe, and China. His expertise includes precision marketing and geo-targeting to optimize marketing mix and corporate price realization. He has a strong background in promotion measurement and merchandising ROI within the Consumer Packaged Goods (CPG) industry.
Career in Financial and Marketing Analytics
Throughout his career, Lance Patrick has specialized in consumer targeting and channel strategy to enhance brand and portfolio prioritization. He has successfully led localization initiatives and customer profit & loss analysis to drive growth investments. His comprehensive understanding of financial and marketing analytics has significantly contributed to his roles in price realization and revenue management.