Larissa Starkweather
About Larissa Starkweather
Larissa Starkweather is a Senior Planner in Customer Marketing at General Mills, focusing on Walmart. She has a background in marketing and data analytics, with experience at various companies and a Bachelor's Degree from Iowa State University.
Current Position at General Mills
Larissa Starkweather is a Senior Planner for Customer Marketing at General Mills, primarily focused on Walmart. In this role, she leads customer marketing initiatives and collaborates with cross-functional teams to achieve targeted outcomes. Her responsibilities include developing and implementing marketing strategies that align with Walmart's goals and drive sales.
Previous Roles at General Mills
Before her current position, Larissa Starkweather held multiple roles at General Mills. She served as a Brand Experience Planner for Shopper Marketing from 2019 to 2021. Prior to that, she was a Field Selling Assistant in the Greater Minneapolis-St. Paul Area from 2018 to 2019. These roles have provided her with extensive experience in shopper marketing and field sales.
Educational Background
Larissa Starkweather graduated with a Bachelor's Degree in Marketing from Iowa State University's Ivy College of Business in 2017. She has also completed a certification in Advanced Data Analytics from the University of Minnesota. These educational achievements have equipped her with a strong foundation in marketing and data analytics, essential for her various roles in customer and shopper marketing.
Professional Achievements
Larissa Starkweather has received significant recognition for her work. In 2022, she was awarded 'Excellence in Customer Marketing' at General Mills. She also presented on 'Innovative Strategies for Customer Engagement' at the 2022 Shopper Marketing Conference. Her leadership in developing a customer marketing strategy for Walmart led to a 15% increase in sales, showcasing her impact and expertise in the field.
Volunteer Work
Larissa Starkweather is actively involved in mentoring through the Women in Business program at Iowa State University. This role allows her to give back to her alma mater and support the development of future business leaders. Her volunteer work emphasizes her commitment to fostering growth and empowerment within the business community.