Laura Engstrom
About Laura Engstrom
Laura Engstrom is an Internal Entrepreneur at General Mills with over a decade of experience in consumer and market intelligence roles, and a background in biotechnology and global marketing research.
Current Position at General Mills
Laura Engstrom is currently working at General Mills as an Internal Entrepreneur. In this role, she has developed a new business opportunity that addresses a significant consumer problem, contributing to the company's growth initiatives. Her responsibilities likely involve identifying market opportunities, creating business strategies, and driving innovation within the company.
Previous Roles at General Mills
Laura Engstrom has held several key positions at General Mills over nearly a decade. She was the Consumer & Market Intelligence Manager - Dairy from 2018 to 2020, focusing on market trends and consumer insights in the dairy sector. Prior to that, she managed best practices as the Consumer & Market Intelligence Manager - Best Practices from 2017 to 2018. She also served as the Consumer & Market Intelligence Manager - Global Trends from 2011 to 2017, focusing on understanding and leveraging global market trends. These roles involved in-depth market research, trend analysis, and strategic planning.
Experience at Johnson & Johnson
Laura Engstrom worked as a Global Marketing Research Analyst at Johnson & Johnson for one year from 2010 to 2011. Based in the Jacksonville, Florida area, her role included conducting global market research to support marketing strategies. This position involved analyzing market data, understanding consumer behavior, and providing insights to inform business decisions.
R&D Experience at Cargill
From 2006 to 2008, Laura Engstrom worked in R&D at Cargill's Biotechnology Development Center. During her two-year tenure, she was involved in biotechnology development, contributing to research and product development efforts. Her work at Cargill provided her with technical and research skills, which have complemented her market intelligence expertise in subsequent roles.
Educational Background
Laura Engstrom holds a B.S. in Neuroscience and Behavioral Biology from Emory University. She furthered her education by earning a Master of Marketing Research from the University of Georgia's Terry College of Business. Her diverse educational background has equipped her with a unique blend of scientific and marketing research skills, which she has applied throughout her career in consumer intelligence and market research roles.