Laura Kernaghan
About Laura Kernaghan
Laura Kernaghan is an Ecommerce Manager at General Mills, known for leading digital transformation initiatives and enhancing online sales.
Ecommerce Manager at General Mills
Laura Kernaghan currently serves as the Ecommerce Manager at General Mills. In this role, she leads digital transformation initiatives for the company's eCommerce platform, with a focus on enhancing user experience and increasing online sales. Her responsibilities include implementing data-driven strategies to optimize product listings, improve search engine rankings, and develop successful online marketing campaigns that boost brand visibility and customer engagement.
Professional Experience at General Mills
Laura Kernaghan has held multiple positions at General Mills over the years, reflecting a steady climb in her career. Before becoming the Ecommerce Manager, she worked as an Associate eCommerce Manager for 11 months from 2021 to 2022. Prior to that, she served as an Associate Brand Manager in roles focused on Snacks Brand Strategy and Yoplait Brand Strategy and Innovation in Toronto. She initially joined General Mills as an Associate Marketing Manager - Intern in 2018.
Educational Background
Laura Kernaghan pursued her higher education at Ivey Business School at Western University, from 2017 to 2020, where she studied Business/Commerce, General, and achieved HBA Candidate 2019. She also attended Western University, where she studied Health Sciences - Kinesiology and achieved a Bachelor’s Degree over a span of five years, from 2015 to 2020.
Previous Work Experience
Before joining General Mills, Laura Kernaghan gained diverse work experience in various roles. She worked as a Server at Burlington Golf & Country Club for 2 months in 2017 and as a Store Manager at Bodhi Bar for one year from 2016 to 2017. She also served as a Secretary at Lakeshore Clinic for a year from 2015 to 2016 and as Customer Service at Rawlicious for 8 months from 2014 to 2015.
Impact on General Mills' eCommerce
In her role as Ecommerce Manager at General Mills, Laura Kernaghan has driven significant advancements in the company's online presence. She played a key role in launching new product lines on major eCommerce platforms, contributing to revenue growth. Her efforts in collaborating with cross-functional teams to integrate eCommerce solutions with supply chain and logistics have ensured seamless order fulfillment. Laura's strategic initiatives have notably improved the company's product listings and search engine rankings.