Laura Van Hofwegen
About Laura Van Hofwegen
Laura Van Hofwegen is the Associate Channel Marketing Manager, Custom Commercial at General Mills in Minneapolis, Minnesota, with extensive experience in the Consumer Packaged Goods industry.
Company
Laura Van Hofwegen is currently employed at General Mills, a leading global food company that believes 'consumer first.' She works as an Associate Channel Marketing Manager, Custom Commercial in Minneapolis, Minnesota, United States.
Title
Laura Van Hofwegen holds the title of Associate Channel Marketing Manager, Custom Commercial. She is responsible for driving marketing strategies and developing client relationships specifically within the custom commercial segment of General Mills.
Education and Expertise
Laura Van Hofwegen studied Business/Economics at Wheaton College, where she achieved a Bachelor of Arts (BA). She furthered her education by earning a Master of Business Administration (MBA) in Marketing from the University of Saint Thomas - School of Business. Laura has extensive experience in the Consumer Packaged Goods (CPG) industry and specializes in channel marketing, brand management, and data analytics.
Previous Roles at Dessert Holdings and General Mills
Before her current role at General Mills, Laura was an Associate Brand Manager for Foodservice at Dessert Holdings from 2018 to 2020 in St. Paul, Minnesota. She also held various roles at General Mills, including Trade Planning Lead from 2017 to 2018 and Business Category Lead from 2016 to 2017 in Minneapolis, Minnesota.
Experience at Nielsen
Laura Van Hofwegen has significant experience at Nielsen, where she worked from 2011 to 2016. Initially, she served as a Retail Analyst for 11 months, focusing on Nash Finch. She then advanced to Associate Client Manager, handling major clients like Kraft Heinz Company, Mars/Wrigley, OfficeMax, and Nash Finch.
Marketing Strategies and Client Relationships
Throughout her career, Laura Van Hofwegen has been instrumental in uncovering key insights that drive effective marketing strategies. She has a strong background in analytics, which allows her to make data-driven marketing decisions. Her proven track record includes building strong client relationships and developing successful marketing strategies for major clients.