Lauren Blanshan
About Lauren Blanshan
Lauren Blanshan is the Marketing Experience Strategy, Content and Best Practices Assistant Manager at General Mills in Minneapolis, Minnesota.
Current Role at General Mills
Lauren Blanshan currently works at General Mills as the Marketing Experience Strategy, Content, and Best Practices Assistant Manager. Based in Minneapolis, Minnesota, she plays a crucial role in shaping marketing strategies and content development. Her responsibilities include optimizing best practices in marketing to enhance consumer experience and promote the company's products effectively.
Previous Roles at General Mills
Lauren Blanshan has held multiple positions at General Mills over the years. She was Brand Experience Assistant Manager for Nutrition Bars from 2019 to 2021 in the Greater Minneapolis-St. Paul Area, overseeing the brand's strategy and market presence. Prior to that, she served as Senior Marketing Communications Planner for the Nature Valley brand from 2017 to 2019, where she led marketing strategies that significantly increased the brand's visibility. Additionally, she worked as Marketing Communications Planner for Integrated Shopper Marketing from 2016 to 2017, developing campaigns to drive sales growth and improve customer experience.
Previous Marketing Roles
Before joining General Mills, Lauren Blanshan served as Connection + Engagement Strategist-Media at Haberman from 2015 to 2016 in Greater Minneapolis-St. Paul Area. She also worked at Haworth Marketing + Media, first as a Digital Media Planner for six months in 2015 and earlier as a Digital Assistant from 2013 to 2014. In these roles, she executed digital marketing strategies aimed at increasing online presence and engagement.
Educational Background
Lauren Blanshan studied Marketing at the University of Minnesota - Carlson School of Management, earning a Bachelor of Science in Business (BSB) degree from 2009 to 2013. She also attended the University of Minnesota-Twin Cities, where she completed her studies in Marketing over the same period. Prior to her university education, she attended Moorhead Senior High School from 2005 to 2009.
Internships and Early Career
Lauren Blanshan began her career with various internships. She gained experience as a Public Relations and Web Communications Intern at the University of Minnesota College of Pharmacy from 2012 to 2013, and as a Marketing Intern at Vogel Law Firm and Captive Minds in 2012. Previously, she worked as a Teaching Assistant at the University of Minnesota Leadership Minor and as an Event Planning and Marketing Intern at Greater Twin Cities United Way in 2011.