Lauren Johnson
About Lauren Johnson
Lauren Johnson is a Senior Brand Experience Planner, Shopper Marketing at General Mills with over a decade of experience in marketing and brand management roles in the Greater Minneapolis-St. Paul Area.
Current Role at General Mills
Lauren Johnson currently serves as the Senior Brand Experience Planner, Shopper Marketing at General Mills. Based in the Greater Minneapolis-St. Paul Area, she works on creating and strategizing shopper marketing initiatives to enhance brand experiences. Her responsibilities likely encompass developing marketing plans, coordinating with different teams, and ensuring effective brand engagement in retail environments.
Previous Roles at General Mills
Before her current position, Lauren Johnson held the role of Planner, Brand Experience Platforms at General Mills from 2019 to 2021. During these two years, she was involved in managing and strategizing brand experience platforms. This role likely involved coordinating cross-functional teams and aligning marketing strategies with broader brand objectives.
Work Experience at Periscope and Gage
Lauren Johnson served as an Account Manager at Periscope from 2017 to 2019 and as an Engagement Manager at Gage from 2015 to 2017. These roles in the Greater Minneapolis-St. Paul Area provided her with substantial experience in client management, engagement strategies, and executing marketing campaigns. At Periscope, her responsibilities included managing client relationships and overseeing the execution of marketing projects. At Gage, she focused on engagement strategies that likely intersected digital and experiential marketing channels.
Career Beginnings at FindLaw, a Thomson Reuters Business
Lauren Johnson began her career at FindLaw, a Thomson Reuters business, where she transitioned from a Digital Marketing Intern to a Digital Marketing Coordinator from 2013 to 2015. During this time, she was involved in digital marketing strategies, assisting in the execution and optimization of marketing campaigns. Her responsibilities included analyzing digital marketing performance and contributing to the development of marketing strategies. This experience marked her initial foray into the digital marketing field and provided a foundational understanding of the industry.
Educational Background
Lauren Johnson completed her Bachelor's Degree from the University of Saint Thomas, studying from 2010 to 2014. She also spent 11 months studying at the University of London Union in 2012. Her education provided a robust foundation in marketing and other pertinent fields, preparing her for a career in brand and marketing management. With over a decade of professional experience, her academic background complements her extensive expertise in both corporate and agency marketing environments.