Lauren Sarnak
About Lauren Sarnak
Lauren Sarnak is the Group Product Manager for Advanced Marketing Solutions, Content Creation and Management at General Mills in Minneapolis, Minnesota, with over 15 years of experience in media agencies, marketing technology start-ups, and Fortune 500 companies.
Title
Lauren Sarnak is the Group Product Manager, Advanced Marketing Solutions, Content Creation and Management at General Mills.
Company
Lauren Sarnak currently works at General Mills in Minneapolis, Minnesota, United States. General Mills is a multinational manufacturer and marketer of branded consumer foods.
Professional Experience at General Mills
Lauren Sarnak holds the position of Group Product Manager, Advanced Marketing Solutions, Content Creation and Management at General Mills. Previously, she served as Group Product Manager, Global Commerce Experience, eCommerce Content, from 2021 to 2022. Before that, she was the Manager of Brand Experience, eCommerce Strategy, from 2019 to 2021.
Previous Roles in Career
Before joining General Mills, Lauren Sarnak was the Manager of Customer Success (ECRM) at Drip from 2017 to 2019. She was also the VP of Customer Success at Mixpo, which was acquired by Netsertive, from 2012 to 2017. Earlier in her career, she worked as Manager of Media Planning at Mindshare from 2011 to 2012 and as Senior Media Planner at Spark Foundry from 2008 to 2011.
Education and Expertise
Lauren Sarnak studied Strategic Communications and achieved a degree in Journalism from The University of Kansas. She has over 15 years of experience in media agencies, marketing/advertising technology start-ups, and Fortune 500 CPG companies.
Performance Marketing and Team Leadership
Lauren Sarnak leads the development of a performance marketing engine at General Mills that emphasizes curiosity, experimentation, and agility. She is known for building high-performing, collaborative, and inclusive teams to drive growth.
Data-Driven Marketing and AI
Lauren Sarnak focuses on consumer-centric, data-driven marketing. She develops global strategy and product vision for the future of content creation and management. She aims to achieve 10x content in support of data-driven marketing and revamps ecosystems to enable AI-generated modular content and personalization at scale.