Laurie Clauson
About Laurie Clauson
Laurie Clauson is the Senior Global Consumer Insights Manager at General Mills in Golden Valley, MN, with over a decade of experience at the company.
Title
Laurie Clauson serves as the Senior Global Consumer Insights Manager at General Mills. She has held this position in Golden Valley, MN, for over a decade since joining the company in July 2012. In this role, she leads critical initiatives that shape the company’s consumer insight strategies.
Education and Expertise
Laurie Clauson pursued higher education at the University of St. Thomas, where she achieved an MBA in Marketing, studying there from 1995 to 2000. She also holds a Bachelor of Science in Computer Science (BSCS) from the University of Minnesota, which she earned from 1986 to 1991. Her combined expertise in marketing and computer science enables her to effectively manage data-driven insights and strategic marketing initiatives.
Background
Laurie Clauson has been with General Mills since July 2012, bringing over a decade of experience to her role. Her extensive background in both computer science and marketing helps her excel as the Senior Global Consumer Insights Manager, where her contributions significantly impact the company's understanding and execution of consumer insights.
Role at General Mills
At General Mills, Laurie Clauson is vital in creating, managing, and updating marketing mix models that drive the majority of the company's U.S. retail sales. She plays an essential role in guiding executive and brand marketers on portfolio optimization and long-term growth strategies. Additionally, she is responsible for measuring consumer marketing investments and establishing touchpoint measurements to optimize media spending and creative performance.