Laurie Kovalik
About Laurie Kovalik
Laurie Kovalik is a Consumer Insights professional specializing in Cereal Innovation at General Mills, with over 16 years of experience at the company in various roles related to consumer insights and data solutions.
Company
Laurie Kovalik is currently employed at General Mills, holding a position in Consumer Insights - Cereal Innovation. General Mills is a leading global food company known for its diverse range of brands and products, including cereals, snacks, and other food items.
Title
Laurie Kovalik's title at General Mills is Consumer Insights - Cereal Innovation. She plays a critical role in developing consumer insights for cereal products, focusing on understanding consumer preferences and market trends to drive innovation.
Education and Expertise
Laurie Kovalik pursued her higher education at The College of Wooster, where she studied Business and Economics. She earned her Bachelor of Arts (B.A.) degree, laying a foundation for her extensive career in consumer insights and data solutions. Her academic background in business and economics has supported her roles in opportunity assessment, segmentation, and consumer insights.
Career Background
Laurie Kovalik has been with General Mills since 2007, contributing over 16 years in various roles related to consumer insights and data solutions. She initially worked as a Data Solutions Manager before moving on to Opportunity Assessment/Volume Estimation and Central Consumer Insights - Segmentation and Application. She has focused on cereal innovation since 2013. Prior to General Mills, she worked at GfK Custom Research North America for 12 years as a Technical Director, where she gained significant experience.
Professional Achievements
Throughout her tenure at General Mills, Laurie Kovalik has accumulated extensive experience in consumer insights, particularly in segmentation, opportunity assessment, volume estimation, and innovation of ready-to-eat cereals. Her roles have included significant contributions to understanding consumer behavior and driving product development processes.