Léah Rossiaud
About Léah Rossiaud
Léah Rossiaud is the Brand Manager for Old El Paso and Green Giant in France at General Mills, with a background in marketing and product management across various companies.
Current Position at General Mills
Léah Rossiaud is currently a Brand Manager for Old El Paso and Green Giant in France. She works in Ville de Paris, Île-de-France, and is responsible for overseeing the brand strategies, marketing initiatives, and product management for these well-known consumer brands.
Previous Roles at General Mills
Before her current role, Léah Rossiaud worked as a Global Brand Manager for Old El Paso and Green Giant (EUAU) from 2022 to 2023, based in Uxbridge, Royaume-Uni. Earlier, she was an Assistante Chef de Marque for Häagen-Dazs from 2021 to 2022.
Experience with Nestlé and Other Companies
Léah Rossiaud has diverse experience, having worked as an Assistante Chef de Produit Innovations et Rénovations Nescafé Dolce Gusto at Nestlé in 2021, located in Issy-les-Moulineaux, Île-de-France. Her previous roles include Assistante Chef de Produit Export at Laboratoires Juva Santé in 2020 and Ambassadrice Campus at Groupe SEB from 2019 to 2020, among others.
Education Background
Léah Rossiaud studied at Grenoble Ecole de Management, earning a degree in Marketing under the Programme grande école from 2018 to 2022. She also attended CPGE Sainte Marie from 2016 to 2018.
Key Projects and Initiatives
Léah Rossiaud has led multiple significant marketing strategies, including the launch of a new product line under the Green Giant brand in France and the successful rebranding of Old El Paso in the French market. She also developed a digital marketing campaign that boosted online engagement for Green Giant by 20% and implemented a sustainability initiative reducing Old El Paso packaging plastic use by 15%.