Leven Yang
About Leven Yang
Leven Yang is the Head of Wanchai Ferry BU at General Mills in Shanghai, with over 20 years of experience in top FMCG companies.
Current Role at General Mills
Leven Yang is currently the Head of Wanchai Ferry BU at General Mills, a role he has held since April 2020. Based in Shanghai, China, he oversees the business unit, focusing on strategic initiatives and leading the team to drive business growth. His responsibilities include full P&L management, marketing strategy, and enhancing brand equity.
Previous Experience at SC Johnson
Before joining General Mills, Leven Yang served as the Director, Head of Ecommerce and Digital for Greater China at SC Johnson. He held this position for 12 years from 2008 to 2020 in Shanghai. In this role, he was responsible for leading ecommerce strategies, digital marketing initiatives, and driving consumer engagement in the region.
Early Career at L'Oréal and Johnson & Johnson
Leven Yang began his career at 强生和强生在华子公司 as a Management Trainee and Assistant Brand Manager from 2002 to 2005 in Shanghai. He then moved to L'Oréal, where he worked as a Product Manager and Senior Product Manager from 2005 to 2008. These roles provided him with a robust foundation in brand management and product development within the FMCG sector.
Educational Background
Leven Yang holds an Executive MBA from Washington University in St. Louis - Olin Business School, completed in 2016. He also earned a degree in International Commercial Law from Shanghai International Studies University, where he studied from 1998 to 2002. His educational background has equipped him with a strong foundation in business management and legal principles.
Expertise in FMCG Industry
Leven Yang has over 20 years of experience in the FMCG industry. His career spans various leadership roles where he has demonstrated expertise in monetizing consumer insights, driving innovation, and commercialization. He possesses strong leadership skills and has a proven track record in building and elevating highly capable teams. His experience covers full P&L responsibility, marketing management, digital, consumer products, ecommerce, brand equity, and market research.