Lia Gomes Rodrigues Fukuda
About Lia Gomes Rodrigues Fukuda
Lia Gomes Rodrigues Fukuda is a Marketing Coordinator at General Mills, focusing on the Yoki Masterbrand in São Paulo, Brazil. She has extensive experience in marketing roles at General Mills, Kellogg Company, Unilever, and Gerdau SA.
Current Title and Responsibilities
Lia Gomes Rodrigues Fukuda currently serves as the Marketing Coordinator for Yoki Masterbrand at General Mills. In this role, she is stationed in São Paulo e Região, Brasil, where she coordinates comprehensive marketing strategies aimed at enhancing the brand's presence in the market. Since January 2020, her responsibilities have included overseeing marketing initiatives, managing campaigns, and driving brand growth.
Experience at General Mills
Before taking on her current role, Lia Gomes Rodrigues Fukuda worked as the Marketing - Category Coordinator at General Mills, focusing on popcorn and side dishes. From 2017 to 2019, she was responsible for developing and implementing marketing plans that aimed to boost product visibility and consumer engagement in São Paulo e Região, Brasil.
Roles at Kellogg Company
Lia Gomes Rodrigues Fukuda spent several years at the Kellogg Company in various capacities. She served as a Category & Brand Activation Specialist from 2016 to 2017, focusing on activating and promoting brand categories. Previously, she was a Marketing Breakfast Kids & Moms Analyst from 2014 to 2016, where she analyzed and crafted marketing strategies targeted at children and moms. From 2012 to 2014, she was the Customer Marketing Analyst for key accounts, supermarkets, and hypermarkets, focusing on customer marketing strategies.
Early Career and Internships
Lia Gomes Rodrigues Fukuda started her career as a Trade Marketing Intern at Gerdau SA, gaining hands-on experience in the marketing field from 2008 to 2010. She then moved to Unilever, where she worked as a Market Development Analyst from 2010 to 2012, focusing on developing market strategies and improving market reach.
Educational Background
Lia Gomes Rodrigues Fukuda received her bachelor's degree in Social Communication from Universidade Metodista de São Paulo. She attended the university from 2006 until 2009, where she honed her skills and knowledge in communication, providing a solid foundation for her subsequent roles in marketing and brand management.