Liana Condotta
About Liana Condotta
Liana Condotta is the Marketing Communications Manager for Meals & Baking at General Mills in Mississauga, Ontario, Canada. She has extensive experience in marketing roles across various companies, including Canadian Tire and OMD Media Direction.
Current Role at General Mills
Liana Condotta is currently positioned as the Marketing Communications Manager for the Meals & Baking division at General Mills. In this role, based in Mississauga, Ontario, Canada, she leads the marketing communications strategy. She has been in this role since October 2019, contributing to the development and execution of marketing initiatives aimed at increasing brand awareness and consumer engagement.
Previous Positions at General Mills
Before becoming the Marketing Communications Manager, Liana Condotta held multiple roles at General Mills. She worked as an Associate Marketing Manager for the Meals division from 2018 to 2019, and earlier in 2018, she was the Associate Marketing Manager for Cheerios & Adult Cereal. From 2017 to 2018, she served as Associate Marketing Manager for Cheerios and from 2016 to 2017, she was Associate Customer Marketing Manager. In these roles, she was responsible for various marketing activities, including rebranding efforts and promotional campaigns.
Role at Canadian Tire
Liana Condotta served as a Digital Marketing and Merchandising Consultant at Canadian Tire from 2015 to 2016. She also previously worked as a Digital Marketing and Merchandising Specialist in 2015 for six months. During her tenure at Canadian Tire, she developed and executed digital marketing strategies that significantly enhanced the company's online presence, leveraging her expertise in digital merchandising and consumer engagement.
Marketing Experience at OMD Media Direction
Between 2012 and 2015, Liana held positions at OMD Media Direction, initially as an Assistant Strategist and later as a Strategist. In these roles, she contributed to the planning and execution of media campaigns, impacting major client accounts. Her responsibilities involved strategic media planning, budget management, and client communications, focusing on optimizing media investments for improved brand performance.
Academic Background
Liana Condotta earned her Bachelor of Commerce degree, concentrating in Marketing Management and Professional Communications, from Ryerson University, where she studied from 2007 to 2012. Prior to that, she completed her high school education with a concentration in Business and Law at Mary Ward C.S.S., from 2003 to 2007. Her academic background laid a solid foundation for her career in marketing and communications.