Licia Borges
About Licia Borges
Licia Borges is the Manager of Brand Experience at General Mills in Minneapolis, Minnesota, with extensive experience in marketing communications and brand strategy across various industries.
Company
Licia Borges is currently employed at General Mills, located in Minneapolis, Minnesota, United States. General Mills is a global producer of food products and consumer packaged goods, recognized for brands such as Cheerios, Yoplait, and Betty Crocker. Licia holds the title of Manager, Brand Experience, a role in which she has been responsible for managing holistic brand experience and communications for emerging natural and organic brands like Cascadian Farm Organic, Muir Glen Organic, and EPIC Provisions since July 2018.
Title
Licia Borges serves as the Manager, Brand Experience at General Mills. In this role, she oversees holistic brand experience and communications strategies for various emerging natural and organic brands. Her expertise includes fostering brand growth and ensuring effective market communication.
Career History
Licia Borges has held several positions at General Mills, including Manager, Marketing Communications (2016-2017), Assistant Manager, Marketing Communications (2016), Assistant Manager, Paid Media (2015-2016), Assistant Manager, Multicultural Marketing (2014), and Senior Planner, Multicultural Marketing (2012-2014). Earlier in her career, she worked at Soulsight in Chicago, Illinois, focusing on strategy and account service from 2011 to 2012. She worked at Capital One in Mclean, Virginia, in roles ranging from Associate to Senior Associate in Brand Strategy from 2007 to 2010. Additionally, she interned at Renegade, LLC in 2006 and The Egg Factory in 2005.
Education and Expertise
Licia Borges studied at Duke University, where she earned a Bachelor of Arts degree, majoring in Management, Italian, and European Studies. Her academic background, combined with extensive professional experience, gives her deep industry knowledge in consumer packaged goods, food & beverage, and financial services sectors.
Background
Alongside her formal education, Licia Borges gained practical experience through internships and positions early in her career. She interned at Renegade, LLC's Interactive Division in 2006 and at The Egg Factory in market research in 2005. Additionally, she participated in a work-study program at the American Dance Festival from 2003 to 2007, contributing to marketing and public relations efforts.