Linda Li
About Linda Li
Linda Li is the National Sales Finance Head at 通用磨坊 in Shanghai, China, with extensive experience in sales finance and trade spend management.
Current Position at 通用磨坊
Linda Li currently serves as the National Sales Finance Head at 通用磨坊 in 上海市, China. In this role, she oversees significant financial operations and strategies, driving the alignment of trade spend strategy with the sales team to optimize investments and enhance ROI. Her responsibilities also include leading the sales finance functions and contributing toward the company’s market strategies.
Previous Experience at Mondelez
Before joining 通用磨坊, Linda Li worked as the East Region Sales Finance Head at Mondelez from 2015 to 2019 for four years in Shanghai. During her tenure, she managed trade spend exceeding $150 million annually and co-led the design and delivery of the route-to-market strategy. She developed a systematic approach to analyzing channel and customer profitability and value chains, significantly contributing to the financial efficiency of the company.
Past Role at Amazon
Linda Li held the position of Media BU Finance Leader at Amazon China (FP&A) from 2014 to 2015 for seven months in Beijing. Her role involved leading finance functions within the media business unit, contributing to the overall financial planning and analysis processes. Her expertise helped in shaping budget analysis and financial decision-making in the company’s China operations.
Positions at Procter & Gamble
Linda Li has extensive experience with Procter & Gamble, holding several key positions. She was the Tianjin Plant Site Controller from 2011 to 2014, leading plant finance operations. From 2009 to 2011, she served as the Sales Team Senior Finance Manager in Guangzhou. Additionally, she worked as an Olay Brand Financial Analyst from 2007 to 2009. Across these roles, she gained extensive experience in financial management, sales finance, and brand financial analysis.
Educational Background
Linda Li received a master's degree in 企业管理 with a focus on Finance from 西安理工大学, where she studied from 2004 to 2007. This educational background laid the foundation for her extensive career in finance, equipping her with the skills needed to manage large-scale financial operations and drive strategic financial initiatives.