Lisa Balzo
About Lisa Balzo
Lisa Balzo is the Brand Partnerships and Licensing Manager at General Mills in the Greater Minneapolis-St. Paul Area.
Title
Lisa Balzo holds the position of Brand Partnerships And Licensing Manager at General Mills in the Greater Minneapolis-St. Paul Area.
Current Position at General Mills
At General Mills, Lisa Balzo serves as the Brand Partnerships And Licensing Manager. She oversees various brand collaborations and licensing initiatives, creating strong partnerships with major entertainment companies.
Previous Roles at General Mills
Before her current role, Lisa worked at General Mills as the Brand Partnerships and Licensing Associate Manager - Entertainment from 2017 to 2019. In this position, she focused on entertainment-related brand partnerships within the Greater Minneapolis-St. Paul Area.
Work Experience in Marketing
Lisa has extensive experience in marketing roles. She served as an Account Manager at Shinebox for six months in 2016-2017 in Greater Minneapolis-St. Paul Area. Prior to that, she was a Publicist at Allied Integrated Marketing in the Greater Los Angeles Area and later as a Senior Account Executive in Publicity and Partnerships. She started at Allied Integrated Marketing as an intern with Summit Entertainment/Walt Disney Studios.
Education in Journalism and Mass Communications
Lisa earned her Bachelor's degree in Journalism and Mass Communications with an emphasis on Visual Journalism and Production from the University of Minnesota. Her academic background prepared her for a successful career in branding and marketing.
Key Projects and Initiatives
Lisa led several noteworthy projects including the Gold Clio Award-winning Loki Charms collaboration, Mean Girls Toaster Strudel, Reese’s Puffs x Lil Yachty collaboration, General Mills Cereals x KITH partnership, Mandalorian (Baby Yoda) cereal, Cinnamon Toast Crunch Crocs collaboration, and implemented content integration programs for General Mills' owned brands.
Entertainment Industry Collaborations
Throughout her career, Lisa has collaborated with major entertainment companies such as Walt Disney Studios, NBC Universal, Warner Bros, CBS Viacom, Netflix, and Prime Video. These partnerships have been instrumental in executing successful brand initiatives.