Lou Pasato
About Lou Pasato
Lou Pasato is the CI Manager at General Mills with over 17 years of experience in the role and a background in account management and research direction.
Title
Lou Pasato is currently serving as a CI Manager at General Mills. He has held this position for over 17 years, contributing significantly to the company's competitive intelligence initiatives.
Career at General Mills
Lou Pasato has been an integral part of General Mills as the CI Manager for more than 17 years. His role primarily focuses on leveraging competitive intelligence to inform business strategies and decision-making. His extensive experience aids in driving insights that help maintain the company's competitive edge in the market.
Work Experience at GfK Research Dynamics
Before joining General Mills, Lou Pasato worked at GfK Research Dynamics as an Account Manager from 2001 to 2006. In this role, he managed client relationships and was responsible for overseeing various research projects, ensuring that client needs were met efficiently and effectively.
Role at Hershey Canada
Between 1999 and 2001, Lou Pasato served as a CI Associate at Hershey Canada. During his tenure, he gathered and analyzed competitive intelligence to support the company's strategic initiatives. His contributions helped in understanding market trends and consumer behavior, providing a valuable edge in the competitive landscape.
Position at Ipsos-Reid
Lou Pasato began building his foundation in the industry as a Research Director at Ipsos-Reid, where he worked from 1995 to 1999. In this capacity, he directed various research projects, contributing to the organization's data-driven insights. His leadership in research helped shape the strategies and decisions at Ipsos-Reid.
Education and Expertise
Lou Pasato studied at the University of Toronto, where he gained the educational background necessary for his roles in competitive intelligence and market research. His expertise spans over two decades, focusing on competitive intelligence, market research, account management, and research direction.
Professional Background
Starting his career in the research industry in 1995, Lou Pasato has built a substantial professional background that includes roles in research direction, account management, and competitive intelligence. His experience extends across various sectors, including consumer goods and market research, delivering insights that support strategic decision-making.