Luciano Alcino
About Luciano Alcino
Luciano Alcino is the District Sales Manager at General Mills in Minas Gerais, Brazil, with over 15 years of experience in commercial management and new business development.
Title
Luciano Alcino currently holds the position of District Sales Manager at General Mills. In this role, he oversees sales operations within the Minas Gerais region in Brazil, focusing on strategic commercial planning and the development of new business opportunities.
Education and Expertise
Luciano Alcino has an extensive educational background in business and marketing. He obtained an MBA in Gestão Empresarial from Fundação Getulio Vargas in 2019. Additionally, he earned a degree in Marketing from Faculdade Pitagoras and a degree in Administração de Empresas from Universidade Federal de Minas Gerais. His education has fortified his skills in strategic commercial planning and market analysis.
Professional Background
Luciano Alcino has over 15 years of experience in commercial management and new business development. He has held several key positions, including Gerente de Vendas Regional at Laticínios Verde Campo, Gerente de Vendas Regional at Camil Alimentos S/A, and Gerente Regional de Vendas at J.Macêdo. He began his career as a Gerente de Vendas e Marketing at Ambev.
Achievements
Throughout his career, Luciano Alcino has managed annual budgets and revenues exceeding R$ 500 million. He has implemented commercial policies, constructed forecasts in client interfaces, and developed sales growth strategies. His leadership style includes providing mentorship, coaching, and professional training to his teams. His strategic planning has been a key factor in driving sales performance and growth in various regions.
Sales Management Experience
Luciano has significant experience in managing sales orders and controlling sales by item, region, and volume. He has been instrumental in analyzing daily movement summaries, sales program processes, and promotional policies. His expertise includes handling sell-in, sell-out, returns, markup management, commercial margins, and service levels. He also excels in client relationship management, analyzing returns and risks.