Luciano Mendes Watanabe
About Luciano Mendes Watanabe
Luciano Mendes Watanabe is the Gerente de RTM e Desenvolvimento de Canal at General Mills, with over 15 years of experience in commercial and trade marketing roles within the retail sector.
Title at General Mills
Luciano Mendes Watanabe currently holds the position of Gerente de RTM e Desenvolvimento de Canal at General Mills. He began this role on January 1, 2021. In this capacity, he is responsible for overseeing route-to-market strategies and channel development initiatives.
Previous Roles at General Mills
Prior to his current role, Luciano Watanabe was the Gerente de Desenvolvimento de Canal at General Mills from 2020 to 2021. He also served as the Gerente de Trade Marketing from 2018 to 2020, focusing on trade marketing activities in São Paulo. His various roles at General Mills have equipped him with a comprehensive understanding of the company’s trade marketing and channel development strategies.
Career at Mondelēz International
Luciano Watanabe has also contributed significantly to Mondelēz International. He worked as a Trade Marketing Manager from 2017 to 2018 in São Paulo e Região, Brasil, handling trade marketing responsibilities in the region. Before this, he was the Gerente de vendas - Atacado from 2015 to 2017, focusing on sales management for the wholesale sector in the São Paulo area.
Experience at Unilever
At Unilever, Luciano Watanabe had a varied career. He worked as a Coordenador de vendas - Atacados from 2014 to 2015 in Uberlândia Area, Brazil, and as a Coordenador de vendas KA - Foodservice from 2012 to 2014 in São Paulo Area, Brazil. Additionally, he held two trade marketing roles: Coordenador de Trade Marketing (AdeS) from 2011 to 2012 and Coordenador de Trade Marketing - Spreads (Margarinas) from 2009 to 2011, both based in São Paulo.
Educational Background
Luciano Watanabe has a robust educational background in marketing and business administration. He completed a Pós in Administração at FGV - Fundação Getulio Vargas from 2007 to 2009. Earlier, he earned his Graduação in Propaganda e Marketing from ESPM Escola Superior de Propaganda e Marketing between 2002 and 2006.
Additional Professional Experience
In addition to his roles at General Mills, Mondelēz International, and Unilever, Luciano Watanabe has worked at several other notable companies. He served as Gerente de Trade Marketing at Unibanco Seguros from 2008 to 2009, Supervisor de Vendas at Ambev from 2006 to 2008, and Analista de Marketing at Roche from 2005 to 2006. These positions contributed to his over 15 years of experience in commercial and trade marketing roles.
Industry Expertise
With more than 15 years of experience in the retail sector, Luciano Watanabe has honed his skills in commercial and trade marketing roles. His extensive experience includes working with Key Account, Regional Retail, Wholesalers, Distributors, and Food Service channels. He has a strong background in the consumer goods industry, making him well-equipped to handle complex market strategies and development projects.