Lucy Traill
About Lucy Traill
Lucy Traill is the Senior Brand Manager for the Häagen-Dazs Global Brand Team at General Mills, with extensive experience in brand and marketing management.
Title
Lucy Traill holds the position of Senior Brand Manager on the Häagen-Dazs Global Brand Team at General Mills. She has been with the team since August 2016.
Current Position at General Mills
As a Senior Brand Manager for Häagen-Dazs at General Mills, Lucy Traill leads the strategic development and delivery of new design concepts for the Häagen-Dazs Shops Network. She also manages the global development of seasonal campaigns and limited edition projects and has spearheaded the launch of new global packaging designs. Her role includes leveraging Consumer First Design and Continuous Improvement (CI) for new product development across core ice cream platforms.
Previous Experience at Marks and Spencer
Before joining General Mills, Lucy Traill spent several years at Marks and Spencer in various marketing and brand management roles. From 2014 to 2016, she served as the Brand & Marketing Manager for Foods. Prior to that, she was the Campaign Marketing Manager for Foods from 2012 to 2014 and the Publications Planner for Your M&S Magazine from 2007 to 2010.
Early Career at Hearst Magazines UK
Lucy Traill began her career at Hearst Magazines UK, where she worked on Good Housekeeping and Country Living magazines. She was an Events & Sponsorship Executive from 2005 to 2006 and later became the Acting Events and Sponsorship Manager from 2006 to 2007.
Educational Background
Lucy Traill pursued her higher education at the University of Leeds, where she studied English Literature. She graduated with a Bachelor of Arts (BA) degree in 2002, having attended the university from 1999 to 2002.