Lucy Zhou
About Lucy Zhou
Lucy Zhou is the Marketing Director of Häagen-Dazs China at General Mills, with extensive experience in the FMCG sector, particularly in confectionery and frozen food categories.
Company
Lucy Zhou is currently the Marketing Director for Häagen-Dazs China at General Mills, based in Shanghai. She oversees the marketing strategies and campaigns that drive brand awareness and sales for Häagen-Dazs in the Chinese market.
Title
Lucy Zhou holds the position of Marketing Director for Häagen-Dazs China at General Mills. She has been instrumental in launching several successful promotional campaigns and enhancing the brand’s presence in the market.
Education and Expertise
Lucy Zhou studied at Shanghai University, where she earned a Bachelor of Arts in English Language and Literature. She also completed Mini-MBA Training Courses at China Europe International Business School (CEIBS). Her educational background has provided her with a solid foundation in linguistics and business, aiding her extensive experience in the FMCG sector.
Professional Background in Marketing
Lucy Zhou has had an extensive career in marketing, starting as an Assistant to Marketing Manager at Triumph International and progressing through roles at Henkel, Cedo, and Mars Company USA. She has held various managerial positions at Kraft Foods, Mondelēz International, and Aspen Foods. At Kraft Foods and Mondelēz International, she played key roles in marketing for brands like Choclairs toffee Candy, Oreo, and Milka. Her previous role at General Mills included serving as the Marketing Director for the Frozen Food BU.
Achievements in Häagen-Dazs Marketing
Since joining Häagen-Dazs China in 2018, Lucy Zhou has significantly increased the brand's market share and awareness. She has led the launch of several successful marketing campaigns, including seasonal and limited-edition product promotions. Her initiatives in digital marketing have significantly boosted online sales. She also actively contributes to mentoring junior marketing professionals and has received internal recognition and awards for her contributions.