L UI Sa Ferreira
About L UI Sa Ferreira
L UI Sa Ferreira is an HRBP Sr Manager at General Mills in São Paulo, Brazil, with extensive experience in HR roles across Latin America.
Title: HRBP SR Manager
L UI Sa Ferreira is currently serving as HRBP SR Manager at General Mills in São Paulo, Brazil. In this role, Ferreira focuses on driving talent and organizational strategies particularly for the Marketing, R&D, Consumer Insights, and Consumer Relations areas. This role leverages Ferreira's extensive experience in human resource management within the consumer goods industry.
Professional Experience at General Mills
L UI Sa Ferreira has held several positions at General Mills over the years. Currently stationed in São Paulo, Ferreira acts as an HRBP SR Manager. From 2017 to 2021, Ferreira was the HR Senior Manager for Latin America. Before this, Ferreira worked as an HR Manager for Argentina from 2016 to 2017, and as an HR Manager in Brazil from 2013 to 2016. During these years, Ferreira demonstrated expertise in managing HR operations across different geographical regions.
Previous Roles at Johnson & Johnson
Before joining General Mills, L UI Sa Ferreira worked at Johnson & Johnson in various capacities. From 2012 to 2013, Ferreira was the HR Coordinator for Brazil, and from 2010 to 2012, assumed the role of HR Coordinator for Brazil & South Cone. These roles involved coordinating HR functions across multiple regions, showcasing Ferreira’s ability to manage complex human resources tasks.
Educational Background
L UI Sa Ferreira obtained a Bachelor's degree in Psychology from Universidade Presbiteriana Mackenzie, where Ferreira studied from 2002 to 2007. Prior to university, Ferreira attended ETAPA, achieving a College diploma between 1999 and 2001. This education laid the foundational knowledge in psychology and human behavior, which has been essential in Ferreira's roles in HR.
Skills and Expertise in HR
L UI Sa Ferreira has a strong background in HR consulting, executive coaching, mentoring, and cultural change. Ferreira’s role at General Mills also includes acting as a Scrum Master and Agile Coach for the company’s first formal Agile Team locally. Ferreira’s demonstrated history in the consumer goods industry further highlights a robust skill set in managing talent and organizational strategies.