Luiz Eduardo Bertoldi

Luiz Eduardo Bertoldi

Fp&A Manager Category Finance @ General Mills

About Luiz Eduardo Bertoldi

Luiz Eduardo Bertoldi is an FP&A Manager at General Mills in São Paulo, Brazil, with extensive experience in finance roles at Johnson & Johnson and a solid educational background in business administration and financial management.

Company

Luiz Eduardo Bertoldi is currently an FP&A Manager - Category Finance at General Mills, based in São Paulo, Brazil. In his role, he manages financial tracking of marketing initiatives and consolidates and reports P&L for all categories. He also delivers monthly presentations on strategic projects to the leadership team.

Title

Luiz Eduardo Bertoldi holds the title of FP&A Manager - Category Finance at General Mills. He leads a team of three, including two analysts and one intern, to provide financial insights and business-oriented solutions aimed at increasing profitability and optimizing expenses.

Professional Experience

Luiz Eduardo Bertoldi has a progressive career in finance, with prior roles at Johnson & Johnson and General Mills. He worked as a Finance Coordinator at General Mills from 2019 to 2020. At Johnson & Johnson, he held several positions, including Sr. Finance Analyst (Deployment) - Consumer Latam, Sr. Finance Analyst Consumer Supply Chain, and Corporate Treasury Analyst. His career began with an internship in Corporate Treasury and a consultancy role at ESPM Jr. SP.

Education and Expertise

Luiz Eduardo Bertoldi studied at Insper, where he completed a Certificate in Financial Management (CFM). He also studied Accounting and Indicators Analysis at Saint Paul Escola de Negócios. He holds a Bachelor of Business Administration (B.B.A.) in Marketing from Escola Superior de Propaganda e Marketing. Additionally, he attended Captain Shreve High School for his high school education.

Skills and Responsibilities

In his role as FP&A Manager, Luiz Eduardo Bertoldi is responsible for the financial tracking of marketing initiatives, utilizing data from sources like Nielsen, Neogrid, GFK, and Varejo 360. He delivers monthly strategic presentations to the leadership team and manages a team of three. He is experienced in coordinating with various departments to enhance profitability and optimize expenses.

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