Luiz Testa
About Luiz Testa
Luiz Testa is an Area Sales Manager at General Mills with over 15 years of experience in trade marketing and sales management across various regions in Brazil.
Title
Luiz Testa is currently serving as an Area Sales Manager at General Mills. With a robust career in trade marketing and sales management, he has accumulated over 15 years of experience in various roles and industries.
Professional Background
Luiz has held significant roles across different industries and companies. Prior to his current position, he was a Consultor de Projetos e Expansão Comercial at Comércio de Produtos de Refrigeração Benemara for 4 months in 2016. He also served as Supervisor de Trade Marketing at Marilan Alimentos S/A in Marília, São Paulo, Brazil for 6 months from 2015 to 2016. Earlier, he worked as Gerente Comercial at Aimoré Indústria e Comércio de Bebidas for 11 months from 2014 to 2015 and as Gerente de Trade Marketing at Itamaraty Industria e Comércio S/A in Londrina, Paraná, Brazil for 2 years from 2012 to 2014. He also has experience as a Regional de Trade Marketing at Groupe SEB in Londrina, Paraná, Brazil for 1 year from 2011 to 2012 and as an Analista de Trade Marketing at Melitta do Brasil for 3 years from 2008 to 2011. He started his career at Sara Lee as an Analista de Trade Marketing, where he worked for 3 years from 2005 to 2008.
Education and Expertise
Luiz Testa has an extensive educational background. He studied at Universidade Anhembi Morumbi, specializing for 2 years from 2010 to 2012 and achieved his bachelor's degree, graduating from the same institution between 2009 and 2012. Additionally, Luiz obtained a Bachelor of Business Administration degree from FAAP - Fundação Armando Alvares Penteado over 5 years from 2004 to 2009. His formal education, coupled with over 15 years of hands-on professional experience, has solidified his expertise in trade marketing and sales management.
Regional Work Experience
Throughout his career, Luiz Testa has worked in various regions of Brazil, including São Paulo and Paraná. His roles in trade marketing and sales management at different companies have afforded him a comprehensive understanding of regional market dynamics and consumer behavior. This geographical mobility has enriched his professional experience and broadened his industry insights.
Career Progression
Luiz's career progression showcases a consistent trajectory of increasing responsibility and leadership. He has advanced from an Analista de Trade Marketing role at Sara Lee to senior managerial positions such as Gerente de Trade Marketing and Area Sales Manager. His roles across several prominent companies in both the food and beverage industry and the consumer goods sector highlight his capability to adapt and excel in diverse business environments.