Luke Niethammer
About Luke Niethammer
Luke Niethammer is a Brand Manager at General Mills, overseeing Helper, Bisquick, Suddenly Salad, and Betty Crocker Potatoes in the Greater Minneapolis-St. Paul Area.
Title
Luke Niethammer serves as the Brand Manager at General Mills, overseeing popular brands such as Helper, Bisquick, Suddenly Salad, and Betty Crocker Potatoes in the Greater Minneapolis-St. Paul Area.
Current Role at General Mills
Luke Niethammer is currently working at General Mills as a Brand Manager responsible for the Helper, Bisquick, Suddenly Salad, and Betty Crocker Potatoes brands. He guides product innovations within the Main Meals, Sides, and Pancake portfolio and leads a large cross-functional team to execute brand plans and achieve business objectives.
Previous Positions at General Mills
Luke Niethammer has held several positions at General Mills. He served as Senior Associate Brand Manager for Nature Valley from 2019 to 2020, and Senior Associate Marketing Manager for Betty Crocker Desserts (Established) in 2019. He also worked as Associate Marketing Manager for Betty Crocker Desserts (Established) from 2018 to 2019 and Associate Marketing Manager for Betty Crocker Desserts (Innovation) from 2017 to 2018.
Work Experience Before General Mills
Before joining General Mills, Luke Niethammer worked at Jostens as a Marketing Manager in 2017, and earlier as Associate Marketing Manager from 2016 to 2017. He also worked at Welsh & Colliers MSP as Marketing Specialist from 2014 to 2015 and Marketing Coordinator from 2012 to 2014. His earliest roles included a Marketing Intern position at Community Reinvestment Fund in 2012 and Advertising Communications Consultant at Cirrus Design Corporation in 2011.
Educational Background
Luke Niethammer holds a Master of Business Administration (MBA) in Marketing & Management from the Carlson School of Management, University of Minnesota, earned between 2015 and 2018. He also earned a Bachelor of Business Administration in Marketing and Finance from the University of Minnesota-Duluth, completed in 2011.
Experience and Responsibilities
In his role at General Mills, Luke Niethammer influences sales and customer priorities to align with key brand strategies and activations. He balances product, pricing, distribution, trade, cost savings, and promotions to achieve brand growth targets. Additionally, he defines resource allocation across multiple projects to ensure effective execution of brand strategies.