Lydia Andersen
About Lydia Andersen
Lydia Andersen is the Senior Trade Marketing Manager at General Mills, managing a trade budget exceeding $200 million for the Yogurt category and leading sales operations for both the Cereal and Yogurt categories.
Title
Lydia Andersen holds the position of Senior Trade Marketing Manager at General Mills.
Professional Role at General Mills
As Senior Trade Marketing Manager at General Mills, Lydia Andersen directly manages a trade budget exceeding $200 million for the Yogurt category. She also leads sales operations for both the Cereal and Yogurt categories within a newly formed operating unit. Her approach to leadership is characterized by a focus on engaging, authentic, and inclusive practices.
Career History at General Mills
Lydia Andersen has held several roles at General Mills, including Senior Development Manager (2018-2021), Product Sales Manager (2016-2018), Category Development Manager (2015-2016), International Sales & Capabilities Planning Manager (2013-2015), National Account Manager for Kroger (2012-2013), Trade Marketing Associate (2010-2012), Business Planning Associate for Costco (2009-2010), and Business Management Associate for the Club Channel (2008-2009).
Education and Expertise
Lydia Andersen studied at the University of Wisconsin-Madison, where she earned a BA in International Studies, Chinese, and East Asian Studies. Her background provides a strong foundation in global business and cultural insights, which have been instrumental in her various roles at General Mills.
Leadership and Mentorship
Lydia Andersen is an active leader and mentor within General Mills' Women and Asian employee networks. She is committed to building culture and community within the organization through her engaging, authentic, and inclusive leadership style. Known for challenging the status quo, she advocates for innovation and differential growth, particularly in challenging business environments.