Mackenzie Patrick
About Mackenzie Patrick
Mackenzie Patrick is a Senior Associate Brand Manager at General Mills with a background in marketing and psychology, and extensive experience in brand management and digital marketing.
Title
Mackenzie Patrick holds the position of Senior Associate Brand Manager at General Mills.
Company
Mackenzie Patrick currently works at General Mills, a multinational manufacturer and marketer of branded consumer foods. At General Mills, Patrick has held various roles including Associate Brand Manager, Senior Brand Associate, and Marketing Associate.
Education and Expertise
Mackenzie Patrick received a Master of Business Administration (MBA) in Marketing from the University of Minnesota's Carlson School of Management. Additionally, Patrick studied General Studies for 11 months at the Institute for the International Education of Students in London and completed a Bachelor of Arts in Psychology at the University of Iowa. Patrick also attended St Louis Park High School.
Professional Background
Mackenzie Patrick has a diverse professional background with experience in several roles at General Mills, including Senior Associate Brand Manager, Associate Brand Manager, Senior Brand Associate, and Marketing Associate, covering a span from 2016 to the present. Prior to General Mills, Patrick worked as an Inside Sales Assistant at Tall Sales, Assistant Category Manager and Merchandising Specialist at Advance Auto Parts, and as a Psychometrist at Minnesota Epilepsy Group.
Achievements
Mackenzie Patrick led a cross-functional team to launch a new product line at General Mills, which increased market share by 15%. Patrick received the 'Brand Excellence Award' for outstanding brand management performance. Additionally, Patrick developed a digital marketing strategy that boosted online engagement by 25% within six months and serves as a mentor to junior brand managers and marketing associates. Patrick was also a guest speaker at the Minnesota Marketing Summit, where insights on innovative brand management strategies were shared.