Maddie Parsons
About Maddie Parsons
Maddie Parsons is the Brand Experience Manager for Old El Paso at General Mills, with a diverse background in FMCG brand management and agency roles.
Current Role at General Mills
Maddie Parsons is currently serving as the Brand Experience Manager for Old El Paso at General Mills. In this role, she is responsible for overseeing brand initiatives and ensuring that the brand's presence is strong and consistent across all platforms. Her focus is on enhancing the brand experience for customers through creative and effective marketing strategies.
Previous Roles at JDE
Before her role at General Mills, Maddie Parsons worked at JDE. She spent a brief period in 2024 as the Brand Manager for Instants. Prior to that, she was the Assistant Brand Manager for Instant Brands & Kenco Equity from 2022 to 2024. Her duties included managing brand strategy, marketing campaigns, and contributing to brand growth in the competitive FMCG sector.
Experience at Procter & Gamble
Maddie Parsons gained valuable experience at Procter & Gamble as a National Account Manager from 2021 to 2022. In this position, she managed key national accounts, building strong relationships with clients and ensuring the effective execution of sales strategies to drive business growth.
Educational Background
Maddie Parsons completed her Bachelor’s Degree in Economics with Management at Durham University from 2014 to 2017. She also attended St. Mary's Ascot from 2010 to 2014, where she studied English Literature, History, and Art, and achieved Mathematics. Her educational background has provided her with a solid foundation in analytical thinking and strategic planning.
Agency-Side Experience
In addition to her client-side roles, Maddie Parsons has significant experience in agency-side positions. She worked as an Account Manager at RAPP and Planning-inc, and as a Digital Consultant at Boldspace. These roles allowed her to develop a strong understanding of digital marketing, account management, and client relations, enhancing her versatility and adaptability in various marketing environments.